Elena Voss

About me

I believe the best design is invisible.

I am a product designer with over eight years of experience shaping digital products for fintech, healthcare, and e-commerce. My work sits at the intersection of user needs, business goals, and engineering craft.

I start with people — their contexts, frustrations, and habits — and work outward toward systems that feel effortless. I care deeply about typography, motion, and the thousand micro-decisions that separate a good interface from a great one.

When I am not designing, I am probably teaching myself something new, tending to an overly ambitious sourdough schedule, or walking long distances to think through a problem.

Experience

2022 — Present

Lead Product Designer

Nova Finance

Leading design for a retail trading platform used by 200K+ active users. Owned the end-to-end redesign of the core dashboard, established the design system, and built a research practice from scratch.

2019 — 2022

Senior Product Designer

Lumina Health

Designed patient-facing mobile apps and clinician dashboards for chronic care management. Shipped three major releases, including the award-winning Lumina Garden habit-tracking experience.

2016 — 2019

UX Designer

Various Clients

Freelance engagements with early-stage startups and agencies. Work spanned e-commerce, SaaS, and consumer social — from research and wireframes to high-fidelity UI and front-end collaboration.

Skills

Design

  • UI Design
  • UX Research
  • Interaction Design
  • Design Systems
  • Visual Identity

Tools

  • Figma
  • Framer
  • Maze
  • Notion
  • Lookback

Methods

  • User Interviews
  • Usability Testing
  • Journey Mapping
  • A/B Testing
  • Prototyping